Standing proudly along the coast of Beppu Bay, Beppu Tower has been an enduring symbol of this famous hot spring resort city since 1957. Following a major renovation completed in 2023, this historic landmark combines nostalgic Showa-era charm with modern facilities, offering visitors stunning 360-degree panoramic views of Beppu and beyond.
Reopened in 2023 After Major Restoration
Beppu Tower underwent extensive renovation from 2022 to 2023, reopening on January 27, 2023. The restoration returned the tower to its original 100-meter height from the reduced 90 meters it had been for years, and the exterior was repainted in its original gray color matching the 1957 construction.
The renovation created a two-floor observation deck on the 16th and 17th floors, renamed “Umi to Yama to Yu no Machi Tenbodai” (Sea, Mountains, and Hot Springs Town Observatory). A new grass-covered rooftop deck called “Kitahama Deck” opened on the 5th floor, and the Beppu Art Museum was added on the 2nd floor, significantly expanding the tower’s attractions.
The tower now features nightly illumination recognized as part of Japan’s Night View Heritage, becoming a luminous landmark that brightens Beppu’s evening skyline. Designated as a Registered Tangible Cultural Property by the Japanese government, Beppu Tower represents an essential destination for anyone visiting this hot spring paradise.
The Legacy of Tower Architect Tachu Naito
Beppu Tower’s historical significance is deeply connected to its architect, Dr. Tachu Naito, a renowned professor emeritus at Waseda University known as the “Tower Doctor.” Dr. Naito designed numerous steel tower structures throughout post-war Japan, leaving an indelible mark on the country’s architectural landscape.
Six towers designed by Dr. Naito are collectively known as the “Tower Six Brothers.” Nagoya TV Tower, completed in 1954, stands as the eldest, followed by Osaka’s Tsutenkaku in 1956, Beppu Tower in 1957 as the third brother, Sapporo TV Tower also in 1957 as the fourth, Tokyo Tower in 1958 as the fifth, and Hakata Port Tower in 1964 as the youngest.
As Japan’s third tall tower structure, Beppu Tower holds historical importance in the nation’s architectural heritage. Completed one year before the iconic Tokyo Tower, it exemplifies Dr. Naito’s engineering prowess and aesthetic vision.
Built as the Centerpiece of a Grand Exhibition
Beppu Tower was conceived as the main attraction for the Beppu Hot Spring Tourism Industry Grand Exposition, which opened on March 20, 1957. Local business leaders established the Beppu Tourism Development Corporation and invested 280 million yen (a substantial sum at the time) to construct this landmark.
Due to funding challenges, construction fell behind schedule, and the tower was completed just before the exposition’s closing on May 10, 1957. Despite the delay, when the tower opened for business and began hiring staff, approximately 4,000 applicants showed up, forming lines that reportedly circled the nearby elementary school three to four times.
During the 1960s and early 1970s, Beppu tourism flourished, with over one million visitors and school groups ascending the tower annually. The tower’s restaurant served up to 4,000 meals daily during peak times, establishing it as Beppu’s unmistakable symbol.
Overcoming Crisis Through Resilience
The 1970s brought challenges when the adjacent National Route 10 was widened, reducing the tower’s grounds and causing visitor numbers to decline. In 1987, a major revenue source disappeared when the lucrative advertising neon sign contract was terminated, plunging the tower into financial crisis and raising the possibility of demolition.
However, in 1988, the Taiho Leisure Group (later Kaisei Tsusho Corporation, now Kaisei Real Estate Trust Corporation) acquired the company, saving the tower from destruction. In October 2007, the tower received designation as a Registered Tangible Cultural Property. In March 2021, Kaisei Real Estate Trust Corporation purchased Beppu Tower and initiated the comprehensive renovation that would restore its former glory.
360-Degree Panoramic Views from the Observatory
Located at a height of 55 meters above ground, the 16th and 17th floor observation decks, “Umi to Yama to Yu no Machi Tenbodai,” offer breathtaking 360-degree panoramic views. Visitors can see downtown Beppu, Beppu Bay, Mount Tsurumi, the Kunisaki Peninsula, and even Mount Takasaki in Oita City. On clear days, views extend as far as Shikoku Island.
The observatory operates from 9:30 AM to 9:30 PM (last admission at 9:00 PM) year-round. Unlike many regional tourist attractions that close early, Beppu Tower’s extended evening hours allow visitors to enjoy both daytime vistas and stunning night views.
17th Floor Observatory Highlights
The 17th floor serves as the reception area and features attractions including the “Sky Screen Light Stage” and “Beppu Tower Shrine.” Original equipment from the tower’s 1957 completion is on display, alongside photographs capturing Beppu’s landscape from the 1950s and 1960s.
This floor houses “Observatory Cafe Minato,” where visitors can purchase beverages and relax while taking in the scenery. A souvenir corner offers Beppu Tower exclusive merchandise, with mascot character goods being particularly popular as keepsakes.
16th Floor Observatory Features
The 16th floor showcases “Space Fantasy Galaxy Walk,” designed with a cosmic theme. The seating area features a bar-counter style arrangement where guests can comfortably enjoy the views.
Notably, the seats on this floor include power outlets and USB ports (USB type-A, DC 5V 2.4A), allowing visitors to charge their smartphones—a convenient amenity for tourists concerned about battery life during their explorations.
Steam Rising from Beppu’s Hot Spring District
The most distinctive view from Beppu Tower’s observatory is the steam rising from hot springs throughout the city. As one of Japan’s premier onsen destinations, Beppu features countless hot spring sources, creating visible steam columns across the urban landscape.
The steam appears most beautiful during morning hours and evenings, creating an atmospheric scene unique to this hot spring town. The volume of steam rising from the Kannawa Onsen area is particularly impressive, vividly demonstrating why Beppu earned its nickname as the “City of Hot Springs.”
Illumination Recognized as Night View Heritage
The 2023 renovation significantly enhanced Beppu Tower’s illumination capabilities. LED lighting capable of displaying various colors was installed throughout the steel framework, and the nightly light shows have been recognized as part of Japan’s Night View Heritage.
Evening illumination occurs daily, with color schemes changing according to seasons and special events. The beautifully lit tower has become a new symbol of Beppu’s nightscape.
Night Views from the Observatory
From the evening observatory, downtown Beppu glitters like a jewel box. The contrast between the city lights and the darkness of Beppu Bay creates a mesmerizing scene that has made the tower a popular date spot.
With comfortable seating and counter areas available, visitors can leisurely appreciate the night views. The 9:30 PM closing time allows guests to visit after dinner and enjoy the evening panorama.
Kitahama Deck: Experience the Tower Up Close
The 5th floor rooftop features the newly created “Kitahama Deck—Sky and Light Terrace,” an open space covered with grass that presents different atmospheres during day and night. Visitors can relax on the lawn in this refreshing environment.
The deck’s primary attraction is the opportunity to look up at Beppu Tower from close proximity. Viewing the 100-meter structure from its base provides an impressive perspective quite different from the observatory experience. An “intermediate observation deck” allows guests to enjoy outdoor views of the surrounding area.
Note that the 5th floor may close during rainy weather. Additionally, access to the intermediate observation deck involves stairs, making it inaccessible for wheelchair users.
Beppu Art Museum: Celebrity Artwork Collection
The 2nd floor houses Beppu Art Museum, which opened on March 19, 2022. The museum displays paintings and artworks created by famous entertainers, with a meticulously crafted miniature of Beppu Tower as one highlight.
A miniature of Beppu Tower used in filming the movie “Daikaiju Bugon” is also exhibited. Interestingly, the neon signage on this miniature differs from the actual tower, displaying “Beppu,” “Beppu Tower,” and “Welcome to Beppu,” making it a point of interest for film enthusiasts.
The museum operates from 9:00 AM to 5:00 PM (last admission at 4:30 PM), with combination tickets available with the observatory. Some exhibited artworks are available for purchase, allowing visitors to take home pieces of art.
Architectural Engineering and Structure
Beppu Tower features a reinforced concrete structure supporting a steel tower framework, designed to withstand typhoons with wind speeds up to 160 meters per second while maintaining excellent earthquake resistance.
Originally completed at 100 meters, the tower’s height was reduced to 90 meters after antennas and other equipment were removed. The 2022-2023 renovation replaced the lightning rod, restoring the original 100-meter height.
This renovation also replaced all observatory windows, creating a safer and more comfortable viewing environment. The restoration honored Dr. Naito’s architectural vision while meeting contemporary technical and safety standards.
Admission and Facility Information
Beppu Tower offers several ticketing options: observatory only, Beppu Art Museum only, or combination tickets.
| Category | Observatory | Art Museum | Combo Ticket | Kitahama Deck |
|---|---|---|---|---|
| Adult | ¥800 | ¥1,000 | ¥1,300 | ¥200 |
| Junior/Senior High | ¥600 | ¥800 | ¥1,000 | ¥200 |
| Ages 4-12 | ¥400 | ¥600 | ¥700 | ¥200 |
| Under 3 | Free | Free | Free | Free |
Group discounts apply for parties of 20 or more. Visitors with disability certificates receive a 200 yen discount (100 yen for groups). Since the Art Museum’s last admission is 4:30 PM, plan accordingly when visiting both attractions.
Parking is available in two lots, with one hour free for observatory or Art Museum visitors. Note that the free parking benefit does not apply to visitors using only the 5th floor Kitahama Deck.
Access and Location
Beppu Tower is located approximately 10 minutes on foot from Beppu Station or about 15 minutes by car from Beppu IC. Situated along National Route 10 facing the ocean, access is convenient.
Public Transportation Access
From JR Beppu Station, walk toward the ocean and turn north (toward Beppu Port) along National Route 10. The tall tower serves as a visible landmark, making navigation straightforward.
By bus, alight at the “Beppu Tower-mae” stop on Oita Kotsu or Kamenoi Bus routes for immediate arrival. The tower is also about a 3-minute walk from “Beppu Kitahama” stop or the bus center.
Car Access and Parking
From Higashi-Kyushu Expressway Beppu IC, proceed approximately 3 kilometers on Prefectural Route 11 toward downtown Beppu—about a 5-minute drive. The tower grounds include two parking lots, offering one hour free with observatory or Art Museum admission.
A 7-Eleven convenience store is located adjacent to the first parking lot, convenient for shopping before or after your visit. The second lot is available when the first is full.
| Item | Details |
|---|---|
| Name | Beppu Tower |
| Hours | 9:30 AM – 9:30 PM (Last admission 9:00 PM) |
| Closed | Generally open year-round (except maintenance periods) |
| Address | 3-10-2 Kitahama, Beppu City, Oita Prefecture |
| Phone | 0977-26-1555 |
| Access | 10 min walk from JR Beppu Station, 15 min drive from Beppu IC |
| Parking | Available (1 hour free with observatory/museum admission) |
Facilities and Floor Guide
Beppu Tower is a multi-use complex spanning floors 1 through 17.
1st Floor
The first floor houses CREOLE CAFE restaurant, serving international cuisine. The entrance contains ticket machines for purchasing observatory admission. Visitors using QR code payments like PayPay or au PAY can proceed directly to the 17th floor and pay at reception.
2nd Floor
The second floor features Beppu Art Museum and the Kaisei Group head office. Museum admission is processed on this floor.
3rd Floor
A capsule hotel, “Capsule Hostel Beppu Tower,” operates on the third floor, serving as convenient accommodation for Beppu tourists.
4th Floor
The fourth floor houses “Karaoke Queens Echo,” featuring diverse rooms including those with hammocks, stages, and Japanese-style gardens with courtyards. This innovative karaoke establishment operates until 5:00 AM.
5th Floor
“Kitahama Deck—Sky and Light Terrace” occupies the fifth floor rooftop, offering a grass-covered outdoor space providing different atmospheres day and night.
16th & 17th Floors
The 16th and 17th floors comprise “Umi to Yama to Yu no Machi Tenbodai” observatory. Reception, the observatory cafe, and souvenir shop are located on the 17th floor, with both levels offering 360-degree panoramic views.
Nearby Attractions Worth Visiting
Consider visiting these appealing nearby attractions before or after Beppu Tower.
Matogahama Park
Adjacent to Beppu Tower, Matogahama Park faces Beppu Bay, offering a beautiful seaside setting. Visitors can stroll while enjoying ocean views, with amenities including a beach, fountain, and Japanese-style garden. The ground-level ocean experience provides a different perspective from the tower’s aerial views, making it an ideal stop after tower visits.
Takegawara Onsen
Located about an 8-minute walk from Beppu Station, Takegawara Onsen is a historic public bathhouse designated as a Registered Tangible Cultural Property. The building features distinctive karahafu-style roofing and was established in 1879 (Meiji 12). Both regular baths and sand baths are available, allowing visitors to experience Beppu’s bathing culture.
Beppu Jigoku Meguri (Hell Tour)
Beppu’s signature sightseeing course, “Jigoku Meguri,” is located in the Kannawa and Kamegawa areas, about a 20-minute drive from Beppu Tower. Visitors can tour seven distinctive “hells” including Umi Jigoku (Sea Hell), Chinoike Jigoku (Blood Pond Hell), and Tatsumaki Jigoku (Tornado Hell), each displaying unique colors and characteristics showcasing nature’s power.
Umi Jigoku, a designated National Place of Scenic Beauty, originated from Mount Tsurumi’s eruption approximately 1,300 years ago and features stunning cobalt blue hot water at about 98°C with depths exceeding 200 meters. Chinoike Jigoku, also a National Place of Scenic Beauty, displays red hot mud rich in iron oxide. Tatsumaki Jigoku is a geyser erupting 105°C hot water every 30 to 40 minutes.
Global Tower
Global Tower, located within Beppu International Convention Center (B-Con Plaza), serves as another observation tower alongside Beppu Tower. This 125-meter glass structure designed by renowned architect Arata Isozaki offers views of Beppu city and bay from its 100-meter-high observation deck.
Listed in Japan’s Night View Heritage for its beautiful nightscape, the semi-open observation deck provides an open, airy atmosphere. Experiencing Beppu from this different vantage point and comparing the two towers creates an interesting perspective.
Shopping Districts Near Beppu Station
The area around Beppu Station features several shopping arcades including Ekimae Street Shopping Arcade, Ryukawa Street, and Kusugin Street. These areas retain retro drinking quarters and hot spring town atmosphere. Beppu Eki Eki-Machi 1-chome Beppu offers Beppu and Oita specialty products and confections, ideal for souvenir shopping.
Recommended Accommodations Near Beppu Tower
To fully enjoy your Beppu Tower experience, consider staying at one of these highly-rated accommodations within walking distance.
Hotel Arthur KITAHAMA BASE
Located approximately 10 minutes on foot from Beppu Tower and 3 minutes from Beppu Station, this renovated hotel reopened in 2024. The property features 100% natural hot spring water flowing directly from the source, with complimentary access to large public baths with sauna facilities. The top-floor observation restaurant serves a popular breakfast while overlooking Beppu Bay. Founded in 1913, this establishment has transformed into a modern lifestyle hotel while preserving its historical character.
Beppu Onsen Hotel Sansenkaku
Just one minute on foot from Beppu Tower, this hot spring hotel boasts an unbeatable location. Fully renovated and reopened in May 2025, it combines city hotel comfort with traditional Japanese ryokan atmosphere in a sophisticated Japanese-modern space. The 9th-floor observation deck offers direct views of Beppu Tower. Guests can also use the public baths at two sister properties free of charge, making it ideal for hot spring enthusiasts.
Beppu Ekimae Hotel Seawave Beppu
This stylish ship-themed hotel stands just one minute from Beppu Station. Despite business hotel pricing, it features authentic hot springs with open-air baths and large public baths using natural spring water. The Japanese-Western buffet breakfast receives high praise, and dedicated parking is available for guests. Beppu Tower is approximately 10 minutes away on foot, making it an excellent base for sightseeing.
Beppu Hatto Onyado Nono Beppu
Part of the Dormy Inn chain, this onsen ryokan is located about 6 minutes on foot from Beppu Tower. The top-floor large public bath offers spectacular views of Beppu Bay during bathing, with self-löyly sauna facilities available. Complimentary ice cream and probiotic drinks after bathing add to the experience. The property maintains a traditional Japanese atmosphere while providing easy access to Beppu Hatto natural hot springs.
Hotel New Tsuruta
Approximately 8 minutes on foot from Beppu Tower, this established hotel sits in front of Matogahama Park. The observation bath at 20 meters above ground provides panoramic views of Beppu Bay, while the property uniquely blends Japanese tradition with Western sensibilities. With ratings above 4.0 on Rakuten Travel, it’s popular for both its hot springs and scenic views.
Exploring Beppu with a Personal Tour Conductor
For international visitors seeking a deeper, more personalized experience of Beppu and the surrounding Oita region, consider utilizing a dedicated tour conductor service. While tour conductors don’t serve as tour guides or perform guiding activities, they provide invaluable support throughout your journey.
A personal tour conductor accompanies you during your travels, managing your itinerary logistics and ensuring smooth transitions between destinations. They can provide interpretation assistance, help with luggage and deliveries, and arrange emergency support when needed. This service is particularly valuable for international visitors unfamiliar with Japanese language and customs.
Having a dedicated tour conductor allows you to experience Beppu Tower and other attractions without the stress of navigating complex transportation systems or language barriers. Your conductor ensures you arrive at each destination on time and can help resolve any issues that arise during your visit.
This personalized approach to travel management transforms your Beppu experience from potentially stressful to thoroughly enjoyable. You can focus on savoring the stunning views from Beppu Tower, relaxing in famous hot springs, and exploring local culture while your tour conductor handles the logistics.
For those interested in experiencing Beppu with the support of a dedicated tour conductor, please contact us for the detailed scheduling. This service enables a more comfortable, enriching exploration of Beppu and the wider Oita region, ensuring your Japanese hot spring resort experience becomes truly memorable.
Summary: Where Showa Heritage Meets Modern Appeal
For over 67 years since its 1957 completion, Beppu Tower has been cherished as the symbol of Beppu. The 2023 renovation transformed it into a tourist destination that preserves its nostalgic Showa-era atmosphere while incorporating modern observation facilities and night illumination recognized as Night View Heritage.
As one of the Tower Six Brothers designed by “Tower Doctor” Tachu Naito, it holds historical value and designation as a Registered Tangible Cultural Property. The 360-degree panoramic views encompassing downtown Beppu, Beppu Bay, and the signature sight of steam rising from hot springs offer scenery unique to this location.
With diverse facilities including the observatory, Beppu Art Museum, and Kitahama Deck, visitors can enjoy expansive daytime views and jewel-box nightscapes. Combined with nearby attractions like the Jigoku Meguri hell tour and Takegawara Onsen, Beppu Tower anchors a fulfilling exploration of this hot spring resort.
When visiting Beppu, be sure to stop at Beppu Tower and view the entire hot spring city from its observatory. This landmark, where Showa history and modern appeal converge, will provide unforgettable travel memories.